Top 5 Drawing & Coloring Apps in New Zealand: Q2 2021 Performance

In Q2 2021, the top 5 drawing and coloring applications on a unified platform in New Zealand exhibited varied performance trends in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the growth and engagement of these apps.

Gallery: Coloring book & decor showed a fluctuating weekly revenue, peaking at approximately $601 in the last week of April. Weekly downloads experienced a decline, starting at 886 in late March and dropping to 185 by the end of June. The app's weekly active users also decreased, from 3.4K in late March to around 1.5K by the end of the quarter.

Colorfy: Coloring Book Games saw a steady increase in weekly revenue, reaching about $397 in mid-April before settling around $259 by the end of June. Weekly downloads were relatively stable, with a notable rise to 467 at the end of May. Active users ranged from 669 to 1K throughout the quarter.

Pixel Art － Color by Number experienced significant growth in weekly downloads, peaking at 3.1K in mid-April before tapering off to around 1.1K by the end of June. Weekly revenue varied, reaching a high of $496 at the end of June. Active users remained robust, averaging around 12K to 15K throughout the quarter.

Adult Coloring Book - Pigment maintained a consistent weekly revenue, hovering between $150 and $260. Weekly downloads were modest, ranging from 44 to 145. The app's active users fluctuated slightly, with numbers between 108 and 208.

Recolor: Coloring Book showed an increase in weekly revenue, with a peak of $452 in mid-April. Weekly downloads saw a notable spike to 261 in mid-June. Active users also increased significantly, growing from 219 in late March to 388 by the end of June.

For more detailed insights and data on app performance, visit Sensor Tower.